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Features
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Benefits
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The eMarketing Toolbox increases efficiency by automating marketing processes such as e-mail, web form submission, surveys, customer segmentation, customer data integration, and campaign management. The use of marketing automation makes tasks that would otherwise have been performed manually more efficient and cost effective.
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The eMarketing Toolbox streamlines processes through automation. Instead of each Marketing Manager performing the same task in different ways (losing time and money), the eMarketing Toolbox drives every team member to use the same procedure and automate tasks.
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The eMarketing Toolbox dramatically reduces costs while increasing efficiency. By implementing online marketing companies can communicate with customers and prospects at a fraction of the cost. (e.g. Advertising $200 per lead, Trade Show $85 per lead, Direct Mail $5-$20 per lead, E-mail $0.25 per lead).
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The eMarketing Toolbox automates campaigns quickly and easily through the “Campaign Wizard”. The Campaign Wizard is a step-by-step process that guides you through setting up and executing campaigns. Features include defining campaign settings, tracking page views, tracking links, email activity tracking, online forms, and data integration.
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The eMarketing Toolbox can trigger events to help automate campaigns. Event triggers include prospect action (submitting a web form, completing a survey, downloading a white paper), date (limited time offer or birthday), or behavior (clicking on a link, viewing a page, conducting a search).
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The eMarketing Toolbox can be set up to monitor and interpret Internet habits as a predictor of future behavior. The premise is to follow the site activity and build a profile of what products may interest them, and then deliver related content in a timely and efficient manner.
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The eMarketing Toolbox can easily track and generate customer profile information. This information is invaluable in building 1-1 relationships and communicating relevant information that pertains to the user. This information is also very useful to Sales in understanding where prospects are in the funnel and what triggers purchases.
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The eMarketing Toolbox greatest feature is the ability to measure results. By providing comprehensive, quantifiable metrics of what actually happened (instead of guessing), you'll know exactly who responds to what and why!
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The eMarketing Toolbox allows you to increase ROI by measuring and determining the cost-effectiveness of your marketing programs. Finally you will be able to now how much your spending on marketing programs and determine how much of a return you're gaining on your investment. The eMarketing Toolbox empowers you to hold marketing accountable, earn respect, and drive results straight to the company's bottom line.
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