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Features
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Benefits
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Integrate Enterprise Applications
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The eMarketing Toolbox seamlessly integrates with Customer Relationship Management (CRM), Business Intelligence (BI) and Sales Automation (SA) applications in order to achieve financial and operational advantages. The eMarketing Toolbox can be set up to achieve this integration in days rather than months and at a fraction of the cost.
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The eMarketing Toolbox synchronizes data with disparate systems. In most companies data often reside in silos and is not easily shared across departments (e.g. Customer Service, Finance, Sales, and Marketing). By synchronizing data across the enterprise in real-time the eMarketing Toolbox will keep your company up to date with the latest Marketing data.
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Merge Customer Information
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The eMarketing Toolbox can easily merge customer profile information and behavioral data into a single common repository. By storing all the customer information and contact history about a prospect in the eMarketing Toolbox you'll be able to accurately communicate relevant, timely and personal information.
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The eMarketing Toolbox can be configured to share data seamlessly with other applications across the enterprise in real-time, on a daily basis or “as-needed”. With a robust API the eMarketing Toolbox makes sharing data cost-effective and efficient.
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The eMarketing Toolbox enables you to gain valuable customer insights and accurately target marketing campaigns for a 360 degree view of the customer. The eMarketing Toolbox collects profile attributes, behavioral data and contact history to better predict customer preferences and patterns.
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Extract and Transfer Data
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The eMarketing Toolbox can export and transfer marketing data in bulk or on a case by case basis. This is convenient for doing analysis in Excel or sharing data with other departments.
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The eMarketing Toolbox automates marketing processes that would otherwise have been performed manually. Marketing automation increases efficiency, reduces costs and increases ROI.
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Build Business Intelligence
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The eMarketing Toolbox stores a 360 view of the customer allowing you to increase business intelligence. Business intelligence reveals knowledge and insight into your customer base that you might not have discovered on your own. The eMarketing Toolbox helps you have a more comprehensive knowledge of the factors affecting your campaigns, customers and business.
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The eMarketing Toolbox is completely customizable to fit your organizations needs. Approximately 90% of the eMarketing Toolbox is already built-in; however some customers require custom solutions. If you have specific requirements that aren't already addressed by the eMarketing Toolbox, Conrad Hall & Associates will work together with you to build a customized application that fits your needs.
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