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Features
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Benefits
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The eMarketing Toolbox accurately measures Marketing ROI by tracking campaign results and comparing them to the actual cost of the program. You'll find that by automating, integrating and measuring your marketing efforts using the eMarketing Toolbox, you'll be able to finally measure ROI.
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The eMarketing Toolbox empowers you to cost-justify your marketing programs. Unless you're measuring the effectiveness of your programs you cannot accurately validate them. The eMarketing Toolbox gives you the data and metrics you need to substantiate your marketing programs.
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The eMarketing Toolbox drives results to the bottom line. By precisely measuring the effectiveness of your marketing campaigns using the eMarketing Toolbox, you'll drive impressive results that make a difference!
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The eMarketing Toolbox earns you respect by confirming that the programs you're conducting are justified. Once you're able to prove to other departments the value and effectiveness of your marketing programs you'll gain the admiration of your peers.
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The eMarketing Toolbox accurately tracks all aspects of your marketing campaigns with quantifiable metrics. The eMarketing Toolbox reports include email activity (number sent, delivered, opened, clicked, purchased, etc.), number of impressions, number of leads, number of qualified prospects and number of sales, and many more!
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The eMarketing Toolbox holds you accountable through measurement and quantifiable metrics. Until now, it's been difficult to cost-justify marketing programs. The eMarketing Toolbox gives you the data and metrics you need to be held accountable for your marketing program's success.
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Determine Cost-Effectiveness
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The eMarketing Toolbox helps you determine your marketing program's overall cost effectiveness by tracking and measuring lead acquisition and activity. By knowing exactly how much is spent on a marketing program and tracking the effectiveness of it, you'll be able to justify the amount spent.
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The eMarketing Toolbox helps you understand what campaigns and tactics work and which ones need to be improved. By testing campaigns with various layouts, subject lines, content, etc. you can effectively decide how enhance future campaigns.
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Optimize Marketing Functions
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The eMarketing Toolbox optimizes marketing functions by streamlining processes and automating workload. Instead of several Marketers attempting to accomplish the same job differently, the eMarketing Toolbox optimizes tasks so that everyone is most efficient and effective.
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